PPC stands For Pay Per Clicks: It is one of the fastest growing Digital Marketing Model. PPC is an online advertising model in which advertisers pay each time a user clicks on ads displayed on their screen.
There are many types of PPC ads but one of the tops amongst them is paid search ads. This ad appears when a search engine user enters a search query in the search engine’s search bar. Here I have attached the screenshot how does a search and look like. The highlighted ads are both the Paid search while the third one is an organic search.